As you have most likely heard and read everywhere that quality content is king (and queen!) on Instagram. We also know that the better the quality of your pictures/videos the more likely they will be viewed, liked, commented on, shared and saved. In order to create quality content, there a range of editing tools that can be used, and we've compiled a list of some of our favourites:
VSCO is one of the original and most popular photo-editing apps. In fact, it’s so popular that more than 200 million Instagram posts feature the #VSCO hashtag.
There are 10 free pre-set filters that make your phone-shot photos appear as though they were captured on film. There are also a range of photo-editing tools available to help enhance your photo quality, like contrast and saturation, grain which adds texture to your photos, and crop and skew tools which alter the perspective of your photos.
For more than 200 pre-set filters and advanced photo-editing tools, upgrade from the free version of this Instagram app to become a VSCO member.
This photo-editing app is all about making the colours in your photos pop. There are 20 free editing tools, as well as filters, effects and presets designed by professional photographers and influencers. There are also some advanced editing tools, and its Instagram grid planning preview tool helps you ensure your brand’s Instagram grid looks unified.
Canva is a great multi-functional tool which allows you to create Instagram stories, design posts for Instagram and much more. Below are the key features of Canva:
This is one of the best Instagram apps out there for video editing, mainly because it’s so comprehensive. You can trim, cut, split, merge,and crop video clips. It’s easy to adjust settings like brightness and saturation. And adding music to video is one of InShot’s key features.
Plus, this app has features that are specific to Instagram, like making the video square for Instagram display.
If you shoot epic, outdoorsy video content for Instagram using a GoPro camera, the GoPro app will make your life much easier. While capturing footage, use your phone to adjust the video or time lapse settings and get a clear preview of your shot. Once your video is recorded, make edits — like freezing your favourite frames, movie-like transitions or playing with speed, perspective and colour — right in the GoPro app.
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